Cookie Policy

This Cookie Policy explains how fresh bet collects, stores and uses cookies when you visit the Freshbet website. Cookies are small files. They sit quietly on your device and help the site work properly - or, in some cases, help us understand how people are using it. This document covers the types of cookies we use, why they’re there, how long they stick around, and what you can do if you’d rather they didn’t. Reading it takes a few minutes and could save you a lot of confusion later.

What are cookies?

Cookies are tiny text files that a website drops onto your browser or device the moment you land on a page. That’s really all they are - text files. Some last only as long as your browser session (close the tab, they’re gone). Others hang around for weeks or months. They were invented to make the web feel less forgetful, so a site can remember things like your preferences or whether you’ve already agreed to something. First-party cookies come directly from Freshbet. Third-party cookies come from external services we’ve integrated - analytics tools, for instance. Neither type contains your name, passport number or anything directly identifying on its own.

How and why cookies are used

Freshbet uses cookies for a handful of reasons, and they’re pretty straightforward.

Strictly necessary cookies keep the site functional. Without them, pages won’t load correctly, sessions break, and the whole experience falls apart. These can’t be switched off - they’re the plumbing.

Performance cookies track things like which pages get the most visits, how long people stay, and where they tend to drop off. We use this data (anonymised, aggregated) to fix problems and improve navigation. Think of it as listening to user feedback without actually asking anyone.

Functional cookies remember your settings - language preference, for example - so you don’t have to reset them every single visit.

Analytics cookies (via third-party tools) give us a broader picture of site traffic patterns. The data is statistical, not personal.

We don’t use cookies to serve targeted advertising. Not our thing.

Your rights

You’ve got real options here. Under applicable data protection law, you can withdraw consent to non-essential cookies at any time. Most browsers let you block or delete cookies through their settings - usually under Privacy or Security in the menu. Takes about thirty seconds once you know where to look. You can also use our cookie consent banner, which pops up on your first visit, to manage preferences by category. Opting out of performance or functional cookies won’t break the site, but it might make some features feel slightly less smooth. Your call entirely.

Contact details

Got questions about how cookies work on Freshbet? Something unclear in this policy? Reach out directly at contact@freshbet-uk.co.uk and we’ll get back to you as quickly as we can. Please put “Cookie Policy” in the subject line - it helps us route your message to the right person.

Effective Date

This Cookie Policy is effective as of January 1, 2026. We may update it from time to time, and when we do, the revised version will appear on this page with an updated date. Checking back occasionally is a smart habit.