Brief description of the purpose of the privacy policy
This Privacy Policy describes how Freshbet handles personal information collected through the site. We take data protection seriously - not just because the law requires it, but because users deserve to know exactly what happens to their information. This document covers what data we collect, how we use it, what measures protect it, and what rights you have. Short version: we collect only what’s necessary, we don’t sell it, and you’re in control.
Use of the information collected: to improve the site, optimize performance and analyze data
When you use the Freshbet website, certain information is collected automatically - your IP address, browser type, the pages you visit, how long you spend on them, and similar technical data. None of this identifies you personally in isolation. We use it to understand how the site performs, spot technical issues before they become real problems, and figure out which sections are actually useful versus which ones nobody reads.
If you contact us via email, we collect your email address and whatever you’ve written. That’s used solely to respond to your query. We don’t add you to mailing lists without asking.
We do not sell, rent or trade personal data to third parties. Full stop. Any third-party tools we use (analytics platforms, for example) are governed by data processing agreements that restrict how they handle your information.
Description of measures taken to protect personal data
Protecting user data isn’t optional - it’s a baseline requirement. Freshbet uses industry-standard security measures including encrypted data transmission (HTTPS across the entire site), restricted internal access to any personal information, and regular reviews of our data handling practices.
We store data only for as long as it’s needed. Once the purpose is fulfilled, it’s deleted or anonymised. We don’t keep files gathering dust just in case.
Staff with access to any personal data are bound by confidentiality obligations. And if, despite all precautions, a data breach were to occur, we’d notify affected users and relevant authorities within the timeframes required by law - no delays, no vague corporate statements.
Use of cookies
Freshbet uses cookies to help the site function and to gather anonymised usage statistics. The full breakdown of cookie types and their purposes is in our Cookie Policy, which you’ll find linked in the site footer. In brief: we use strictly necessary cookies (always active), performance cookies (can be declined), and functional cookies (can be declined). No advertising or tracking cookies are deployed. You can manage your cookie preferences at any time through your browser settings or our on-site consent tool.
Users’ ability to view, modify or delete their personal information
You have the right to know what personal data we hold about you - and the right to request a copy of it. You can also ask us to correct inaccurate data, restrict how we process it, or delete it entirely. These are real rights, not just words on a page.
To exercise any of them, email us at contact@freshbet-uk.co.uk with the subject line “Data Request.” We’ll respond within 30 days. In most cases it’s faster. If your request is complex or you’ve submitted several at once, we may need the full 30 days - but we’ll let you know.
You also have the right to lodge a complaint with a data protection supervisory authority if you feel your rights haven’t been respected.
Contact information
For any privacy-related questions, requests or concerns, contact us at:
Email: contact@freshbet-uk.co.uk
We aim to respond to all queries within 5 business days.
Effective date
This Privacy Policy is effective as of January 1, 2026. Any significant changes will be communicated via a notice on the site. The updated policy will always carry the new effective date at the bottom of the page.